$PURSES Marketing Strategy Update
Where things are headed
This is where my head is currently at. Suggestions and support on these fronts are always appreciated.
Social media
Warming up TikTok and Instagram accounts, targeted more towards actual users. X stays focused on token holders. Working on better incentives for holders and making sure that's clearly communicated.
Upcoming campaigns
The next marketing push is built around repurposing memes and pfps to include purses. That opens the door to fun collabs with other trending memecoins — $cigs in $purses, every $unc should have a purse, you get the idea.
Also working on a campaign to help guys in crypto invite the women in their lives into $purses. Need to improve some of the messaging and onboarding flow first to make it actually land.
Partnerships
Trying to lock in partnerships with established crypto brands — Solana Mobile to have their phone in the purse portal, crypto-related cards for the membership page, and traditional web2 fashion brands looking for a bridge into crypto.
Livestreams & whales
Will keep doing more livestreams — both hosting and appearing as a guest on others. A few whales are starting to engage, so nurturing those pipelines and making sure $purses stays on the radar of established leaders in the space.
More updates soon. As always, feedback welcome.
From : @erinmagennis (https://x.com/erinmagennis/status/2045086183856959653)
